Wix vs Shopify

Wix vs Shopify

4.9out of 5



Wix vs Shopify


When it comes to choosing between Shopify and Wix it might be difficult to make the final decision. The fact is that both builders have a large number of extremely useful and reliable features available to all users. While Wix has been present in the industry for years, its main competitor is conquering the field at an incredibly fast pace. So, which one is better - a classical Wix or the revolutionary Shopify? Wondering where to find the most fine-tooth Shopify Wix review? We’ll be glad to help you with picking up the most practical and comfy constructor for your particular needs. 

Shopify vs Wix: learning the basic advantages 

To start your comparison review, let’s begin with deciding on the most significant advantages of each constructor. This trick will help us to determine the most valued pros of both services and understand the best audience for each solution. 


What should a common customer expect from Shopify? It is a masterly developed web constructor with an extremely usable interface. It is equipped with hundreds of utilities for making sites of any level of difficulty. Furthermore, the program was created for making even the biggest e-commerce projects easy to manage and convenient. The service has an outstanding number of 100+ payment options you can embed to your project. This feature allows each of your customers to make purchases easily and quickly. In case you suddenly faced any issues with using a pop constructor, its support team is ready to help round the clock. 


Wix is a famous constructor everyone definitely heard about. It is one of the veterans in the area but still a modern and latter-day solution used by millions of enthusiasts all over the world. This leading builder has lots of excellent tools to offer - a large database of pre-designed pages, powerful marketing utilities, polished interface, and tons of extra applications available in its unique online App Store. 

Wix and Shopify: picking up the easiest constructor

Wix values usability as one of the most important parameters for the builder. That is why the program is crafted to make your design and construction job as easy as possible. You’ve probably heard about the drag and drop technology used in the Wix editor - it is a cool and understandable way to make a draft of your project within the shortest terms. The main operating principle is to take a desirable element and place it where you want it to be on your web page. We can’t imagine a simpler way to create a website. Furthermore, the creative freedom each user gets when using Wix might be helpful for creating the most unique and out-of-the-box projects. 


Shopify has the same benefit. The builder’s usability is considered to be far above average, according to the feedback of hundreds of satisfied clients. The tools and options are all at hand and can be chosen right in a single click. The platform is a bit more structured than its famous analog and will not allow you creating odd-looking boxes or inappropriate color schemes. This feature is added for the users’ convenience - you can create a polished project and avoid the most common mistakes in design. 


To put the information short, both constructors are clear and intelligible. If you are searching for a smart builder, both alternatives will suit your taste. 

Wix or Shopify: which one is more customizable? 

Design is the face of your website. Thus, to bring you more clients, it should be pleasant and easy. Customization and a large number of pre-designed pages are developed to make your site looking absolutely unforgettable and stimulate the visitors to make purchases. That is why to play with different designs, you need to have a wide choice of tools and features. Here is what the popular constructors are ready to offer. 


Shopify suggests its dedicated clients switch between 60 different templates all for free. The developers assure that all of them are 100% flexible and have the most modern design. If you want something special and unique you’ve never seen on the sites of your competitors, you can also shop around and purchase any of the paid Shopify templates. The price for many pre-designed solutions might seem high but it is a one-time purchase you will not need to renew. However, all the free templates are good enough for most sites and can be effortlessly managed to meet your necessities. 


The builder’s main competitor, Wix, has something even more to offer. The database of pre-designed pages contains a swingeing number of over 500 templates. What is even more amazing is that all of them can be switched to your project for no extra payments. Most templates are fresh and precise, so you have nothing to worry about their premium quality. Just imagine, who many designs you can try on your website to pick up the best option! However, unlike Shopify, you are not allowed to change the main themes of your site after it goes live. Be careful with taking the final decision since you will not have an opportunity to switch templates after completing your design. 


As for the custom editing that might be interesting for pro developers, both constructors have a feature of inserting and managing CSS and HTML code. This tool will assist you in taking the entire control over your project’s design. 


As a conclusion to this paragraph, it is important to note that both editors are excellent alternatives for your creative design. However, Wix is supposed to be a greater choice for miniature and simple projects, while Shopify is ready to help with crafting big e-commerce ones. 

Wix store vs Shopify app store

There is no mistake. Both builders have grown to have separate online stores with the coolest and smartest apps and features. In case you lack a certain item or solution in your favorite web creator, there is nothing to worry about. You can easily opt for the one you need in a handy app store! By the way, these markets have both free and paid services to meet different needs. All the solutions are completely ready for integration with your project and have no bugs or errors. 


The Shopify store is full of diverse apps for any taste. Here you can find brilliant apps for adding reviews, high-powered e-commerce utilities, wishlists, and tools that allow converting the currencies automatically. 


The Wix shop is based on the same idea. Discover tons of the hottest apps to boost your project and turn it to the site of your dreams. By the way, shopping for new functionality, as well as implementing it your solution is very easy. 

Wix e-commerce vs Shopify: tick the best sales tools

The sales ratio is a vital parameter for any successful business. Not only your profits depend on brand awareness, the number and the quality of the product on sale. It is also connected with the built-in sales function in your project. For example, customers can easily leave the online shop in case they fail to find their preferred payment method. So, it’s time to liken Shopify and Wix sales utilities and choose the real winner. 

Display of items for sale

Shopify is a constructor that will make your items for sale have a top-notch look. You can show off thousands of items with high-resolution images, zoom options, and video presentations. This makes your project look professional, while all the products and services can be easily reviews and analyzed. When the customers have an ability to know more about the item they are interested in, they tend to make purchases faster. 


Should you change Shopify for Wix? This is not necessary since Wix is also powered with an immense system of showing off the goods and services in online stores. You can also construct a brilliant checkout page to make the user experience of your clientele even better. 

Making payments 

Any e-commerce service is based on effective selling options. To make your online trade more effective, you need to have a significant number of payment options your customers can choose.


When comparing the known builders, Shopify seems to be the leading one in the area. It has over 100 payment options starting from the most common ones to less popular alternatives. But there is one serious drawback you will surely face when using the constructor. You will need to pay a commission on sales when using it. 


As for Wix, it doesn’t implement any policies that charge you fees or commissions depending on your sales volumes. However, the payment gateways available in the service are quite limited. The builder deals only with classical payment options, as well as PayPal, Square, and Stripe. 


As for the tools for inventory management, Shopify has something more to offer its admirers. The truth is that the program is focused on big businesses, having lots of management solutions for fast and effective work. With Shopify, you can upload hundreds of products and the descriptions in a single click. 


Wix also has an inventory management system but it is a bit less innovative and diverse than those of its main competitor. Fortunately, the bulk upload, visitor analytics, and different types of reports can all be effortlessly used on the builder. 

Marketing utilities: top choice for your needs

Marketing is a significant part of building any successful business. Regardless of the size of your company or digital store, you will definitely need to send emails to your subscribers, connect with social media, learn more about the traffic sources, and the results of your advertising efforts. Marketing tools can give you all the answers to these vital questions. 


Integration with social media. Shopify easily integrates with different social media, as well as the biggest marketplaces. You can sell out your items across a number of channels with no extra efforts. Wix also has integration tools but they are a bit simpler than in its famous alternative. 


Blogging. Wix is an outstanding service for crafting any type of blog you can imagine. Placing posts into different categories, adding comments, and other tools are all present in the constructor. Unfortunately, Shopify has nothing to show off when it comes to describing blog functions. The tools offered by the constructor are too primitive and old-fashioned to make a brilliant and modern blog. 


Campaigns. This is the feature where Wix gets higher scores than Shopify. The matter is that it has a special Wix Ascend app that covers all the marketing activities and features in a single solution. Shopify is still a good tool but with a poorer functionality for launching marketing campaigns. 


Search Engine Optimization. A smart SEO strategy has been a key to success for websites during recent years. This means you can’t ignore this function if you want your site to be visible to the users. This feature is supported by both constructors. Thus, both Shopify and Wix are good at customizing URLs, using alt text in images and photos, supporting descriptions and meta titles, and providing pro tips for SEO newbies. The only option Wix can do that is missed in Shopify is using keywords. It can also make you smart suggestions about the key phrases that might suit your business. 

Shopify and Wix: collating the analytical utilities

Any business owner or pro marketer should keep in touch with the revenues, traffic, the results of marketing campaigns, and other important parameters. Analytics is what you actually need to understand how your business is going and whether there are any weak points you should make stronger. 


Both Wix and Shopify allow tracking various business indicators with the help of dozens of utilities. Google Analytics is the service available for the users of both platforms. However, Wix has only embedded this option in its Business plans but not for General websites. Shopify leaves Wix behind when exploring its analytical tools. The service has much more to offer than compared to its counterpart in web design. This includes the tools for investigating the clients’ behavior, conversion tracking, and tons of others a common user will find to be extremely useful. 

Customer support: top choice for design newbies 

Having reachable customer support often appears to be a serious issue for many builders. However, Shopify and Wix are not among them. Both constructors have lots of various communication channels that allow solving any users’ problems within the shortest terms. However, when it comes to comparing any tool, there is still a certain leader and an outsider. 


Shopify has several classical ways that allow contacting the support team in a few clicks. The first one is email support that continues to be among the most popular ways to solve any issues. The second one is phone support, where you can call and get the answers to everything related to the builder from experienced professionals. The third type of sources is specialized forums, groups in social media, and help center that is usually used for solving non-specific and common issues that don’t need to be worked out ASAP. All means of communication are easy and effective. 


Wix has the same number of customer support options plus one more. This one is called in-editor assistance. This means you can get help with no need to leave your editor. The tips and prompts are embedded to the web designer so the only thing you need is to switch them on. Generally, Wix support is more effective than the one offered by Shopify. 


Value for money 

The pricing policy of the pop constructors looks very similar. The richer functionality you want to get, the higher the price per subscription you will need to pay. Therefore, if you want a fully-featured service, get ready to spend more money.


As for the costs for plans, Shopify has a number of subscriptions starting from $29 to $300. Middle-priced packages usually attract the highest number of customers. Wix costs are a bit different. You can shop for a plan starting from $20 to $35 per business package. The prices above should be paid per month and can be lower in case you buy a yearly package at once. 


Frankly speaking, both constructors have a transparent pricing policy that is affordable for most clients. However, Shopify is considered a better service for its money. 

Overall winner 

The draw is the result of the battle between Wix and Shopify. The fact is that the builders are developed for a bit different needs and are designed for different audiences. Wix will become a brilliant fit for smaller businesses, while Shopify is ready to assist in building powerful e-commerce projects.

4.9out of 5

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