Abandoned Cart Recovery
The main drawback of Big Cartel is there’s no abandoned cart recovery. This is a major issue, and something to really think about when setting up your store. Abandoned cart recovery basically helps you increase sales by catching incomplete orders.
If a customer has entered their details, but left products in their cart without checking out, you can send them a reminder email. This also helps you analyse why some products might be abandoned more than others.
All in all, Big Cartel doesn’t have as much to offer as bigger and better ecommerce builders. But it does give you a range of standard features to build a basic, functioning online store. Plus it gives you a selection of apps to give your website more power.
So you know what it can do. But how good does it look while it’s doing it?
There are 16 big cartel themes to choose from. They all look clean and professional, which is great for getting your online store live quickly. You can preview your theme before you select it.
A bonus of Big Cartel’s themes is you can switch your theme at any time you like. Your products will be automatically re-formatted to fit the new design. It’s worth knowing, however, any extra content (like background images), will not be transferred to the new style. You will have to re-upload these manually, which could be time consuming.
In this on-the-go world, mobile optimization is vital. Your customers need to be able to view and work your website easily no matter what device they’re on. All of Big Cartel’s themes are fully mobile responsive. Each one will reformat to fit mobile and tablet screens, so you don’t need to worry about your mobile visitors missing out.
When it comes to adding and editing images, Big Cartel has less to offer than its competitors. Unlike Shopify and BigCommerce, Big Cartel doesn’t have an image editor. Instead you can only edit images by using code. You must upload images yourself, as there are no stock images or clipart available.
Another bugbear is with flexibility. The themes are restrictive, and offer very little creative freedom. The themes aren’t impressive enough for most people to feel happy leaving them as they are. And if you do want to customize, you will need to get coding.
Overall Big Cartel’s themes are functional, but don’t go the extra mile to make editing easy or your site visually impressive.