What Is BigCommerce?
There are a lot of considerations that go into an choosing the best online store platform. There are also a ton of options, and your choice of platform can have just as big of an impact on your online business as choosing a physical location for your physical business.
It can greatly expand or hurt your business long-term and in the short term it can certainly add/take away a lot of headaches.
That said, just like choosing a physical location, there is no such thing as an absolute “best” or “top” choice. There’s only the right choice relative to your goals, experience, and circumstances.
There are a lot of BigCommerce reviews online – usually with user-generated reviews based on anecdotes and personal experience. That’s fine but I take a different approach – looking at not only pros & cons but also it’s place in the overall marketplace.
On the wide spectrum of eCommerce solutions, BigCommerce lives on the end that is all-inclusive and provides everything you need to get started and grow your online store. It stands in contrast to solutions where you buy, install, and manage all the “pieces” of your store separately.
Using BigCommerce is cheap website builder of like leasing and customizing a storefront in a development instead of building your own store. You’re still in control of design, merchandising, and everything business-wise – but you leave the store construction, plumbing, security, and infrastructure to the property owner.
Again, there are pros and cons to this, but know that BigCommerce competes as a “hosted platform” directly with Shopify (see their site here and my Shopify review here) and Volusion (see their site here and my Volusion review here) as all-inclusive options.
Those options as a group compete with non-turn-key options like WordPress + WooCommerce, Magento, and others.
Now, the last bit about BigCommerce to clarify is that they have two variants – Essentials and Enterprise.
Enterprise competes with Shopify Plus and has a very different market. BigCommerce Essentials appeals to most of my readers, so we’ll focus mainly on Essentials.
Awesome, let’s actually dive into this BigCommerce review.
One other quick aside – a disclosure – I receive referral fees from all the companies mentioned in this post. My opinions & research are based on my experiences as either a paying customer or consultant to a paying customer.